The main techniques we use are:

• Focus groups

A rapid and versatile method for getting answers to issues in new product development, packaging design, and category development.

• Accompanied shopping trips and in-store depth interviews

Enables detailed exploration of the purchase decision process and other in-store issues.

• A range of quantitative techniques including telephone interviewing, in-store interviewing, hall tests and in-home interviews

Our approach to each of these is characterised by avoidance of over-specification and excessive complexity.

• Video observation research

Especially when combined with other in-store research techniques, this can give extremely detailed insight into shopper behaviour.

The approach enables understanding to be gained of what shoppers actually do rather than just claim to do. It can be used as input to improving merchandising, support to category development initiatives, and the improvement of staff/customer interactions.

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