Active Market Research ensures consistently high quality work via three main policies.

1. Experience
   
   All Active people have a minimum of 10 years experience, in most cases more.
   
   
2. Accreditations
   
   All Active researchers are members of both
   
   • The Market Research Society
   • The Association for Qualitative Research
     
     
3. Procedures
   
   Projects are managed using rigorous procedures to ensure on-time delivery and freedom from errors.

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